Trademark search & brand clearance
Public search, identification of conflicting marks, class strategy, registrability risk assessment and a practical search report — before you commit to a name or a launch.
Strategic intellectual property protection for brands, products and creative assets — built for India's fastest-growing consumer companies.
Personalised trademark and copyright assistance built on practical filing and prosecution experience, an academic grounding in intellectual property law, and an active research interest in how technology is reshaping brand protection.
Mr. Ateet Parihar practises in trademark filing and prosecution, with hands-on experience spanning search and clearance, application drafting, examination and objection handling, hearings, and opposition matters — complemented by doctoral research on the intersection of Artificial Intelligence, Intellectual Property Rights and Technology Law.
For fast-scaling consumer brands, that combination matters: new SKUs, sub-brands and campaigns launch weekly, and counterfeit or copycat listings increasingly surface first online. The practice is built to keep pace with that speed — direct professional involvement in each matter, not a high-volume filing-agency model.
For a consumer-facing company, brand equity lives across dozens of distinct assets — most legally protectable, most created long before a product reaches the shelf or the cart. Protection works best when planned alongside launch and expansion, not addressed afterwards.
Strategic handling across the full IP lifecycle — from clearance through prosecution to creative-asset protection.
Public search, identification of conflicting marks, class strategy, registrability risk assessment and a practical search report — before you commit to a name or a launch.
TM-A drafting and filing, examination monitoring, objection replies, hearing preparation and representation through to registration.
Notice of Opposition and counter-statements, plus core-brand, sub-brand and multi-class portfolio strategy as your product range expands.
Packaging artwork, labels, campaign creatives and photography — Form XIV drafting and filing, discrepancy and objection replies, and registration follow-up.
Strategic handling from filing through prosecution and registration.
Applicant details and proprietorship position established before anything is filed.
Registry search for identical and deceptively similar marks across relevant classes.
Goods and services mapped to the right classes — with the range you plan to launch into.
Drafting and filing of the application with commercially relevant specifications.
Registry formality review; corrections handled as they arise.
Examination report analysed; objections identified and a reply strategy set.
The application moves down one of two routes from here.
Timelines and outcomes at each stage depend on the Registry's process and the specifics of the mark and application.
Whether personal care or packaged food, a fast-growing consumer brand needs coordinated protection across four layers of its business — not a single, isolated filing.
Relevant coverage includes cosmetics and personal care, and confectionery and sweets — from a personal-care range to a festive sweets line, protection designed around how a consumer brand actually grows, not simply around individual filings.
Representative experience spans healthcare, cosmetics, oral care, technology, sports, consumer brands and digital businesses. Matters listed above reflect selected representative experience. Inclusion does not imply an ongoing retainer, exclusive engagement, or endorsement by the named organisation, and no confidential information or specific matter outcomes are disclosed.
Active research on AI and technology law informs how counterfeit listings, deepfake packaging and lookalike marks are spotted and countered.
Search and filing strategy structured around weekly SKU and campaign launches, not a slow annual filing cycle.
Support from search and filing through examination, objections, hearings and opposition matters.
Practical exposure to healthcare, oral care, cosmetics, technology, sports and consumer-facing brands.
Clear, commercially relevant descriptions and prosecution responses — written to hold up, not just to file.
Direct professional involvement in each matter, rather than a high-volume filing-agency model.
Understand your brand, product roadmap and existing IP position.
Clearance search, class mapping and a filing plan aligned to launch timing.
Applications filed, tracked and defended through to registration.
Portfolio monitoring, renewals and support as the brand expands.
Government / official fees are payable separately, per the Trade Marks Registry and Copyright Office schedules. Professional fees above are negotiable, indicative and shared for planning purposes — final scope and fees are confirmed on engagement, based on complexity, number of classes or applications, and procedural requirements.
From brand name to product launch, from packaging to digital campaigns — build an IP portfolio that grows with your business.